Annotation

The financial market has been significantly influenced by external factors. Manifestations of financial crises, the crisis caused by the COVID-19 pandemic and their consequences have spread to the global financial services market, and the operating conditions have become much more complicated for domestic financial intermediaries and other participants of the financial services market due to the beginning of the full-scale invasion of the aggressor to the territory of Ukraine. All these factors have created obstacles to the successful development of the financial services market, improving its interaction with other sectors of the economy, and increasing the efficiency of the individual financial intermediaries; work. The negative consequences of the aggressor’s invasion to the territory of Ukraine for the activities of non-bank financial intermediaries are manifested in suspended activities of the financial companies providing microcredit services, or almost stopped activities, leasing companies significantly slowed down their activities, pawnshops faced looting and theft of property, insurance companies suffered from a decline sales volumes of their products.

In order to support performance of the market of financial services, it is necessary to carry out a constant dialogue between market participants and respond promptly to its needs, which requires non-bank financial intermediaries to implement the principles of social responsibility in their business practices, which will confirm their reliability and contribute to increasing public trust. In addition, basing on social responsibility, the subjects of the financial services market have the opportunity to increase the efficiency of their activities due to social orientation.

Based on the current realities of today, the leading place in the focus of attention is given to the client, his needs, trust, the level of protection and service he needs in these difficult times. Therefore, the introduction of the principles of social responsibility will contribute to the faith of clients in the future, and it will help non-bank financial intermediaries to take care of clients, their staff, because the main goal today is not to maintain portfolio volumes or business growth, but to ensure peace, confidence and trust of clients.