ECONOMIC PROSPECTS FOR THE GREEN TOURISM DEVELOPMENT IN UKRAINE

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Visnyk LNAU: Economics of AIC 2021 №28: 148-153

ECONOMIC PROSPECTS FOR THE GREEN TOURISM DEVELOPMENT IN UKRAINE

Stupen R., Doctor of Economics
ORCID ID: 0000-0002-4951-2838
Dudiak R., Candidate of Economics
ORCID ID: 0000-0001-7934-8234
Buhil S., Candidate of Economics
ORCID ID: 0000-0003-4863-52
Senchyshak S.
ORCID ID: 0000-0001-6429-8246
Lviv National Agrarian University

https://doi.org/10.31734/economics2021.28.148

Annotation

The article reveals the concept and essence of the green tourism economy. The dynamics of green tourism development in Ukraine is considered. The contradictions of green tourism development in Ukraine are highlighted. The main problems and possible prospects for the green tourism development in Ukraine are also studied. Having analized the current economic state of rural green tourism, its main problems were identified, particulalrly the absence of a «profile law» that would regulate this type of activity; low level of infrastructure development of the green tourism and social infrastructure of the village; outdated stereotypes of rural residents restricting the active development of the latest types of tourism industry; lack of state programs to support the development of green tourism and a limited amount of their financial, consulting and information and marketing support; low level of informatization and popularization of green tourism in the regions of Ukraine among the population of European countries; lack of political stability and social tension in society. The state declares the tourism is one of the priority directions of economic and cultural development. The standards of the tourism industry operating in Ukraine create favorable conditions for performance of an efficient, developed tourism market with safe, high-quality, diverse tourist services in the country. The economy of rural and green tourism is an economic and economic activity in the field of tourist services, which minimum includes providing a place to live or a tourist staying in the natural conditions like forest, mountains, village... Thus, the term «green tourism» is a broader concept, including the category «rural green tourism».

Key words

tourism, green tourism economy, rural tourism, tourism industry, recreation, tourists

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