Annotation

Entrepreneurship in the field of rural green tourism has a local positive impact on the rural territory and rural community, within which it is implemented. It also supports:

– reduction of unemployment on rural areas;

– diversification of economic activity and development of other industries (crafts, trade, construction);

– preservation and development of the historical and cultural heritage of the village as a source of tourist attractiveness of the territory;

– development of rural infrastructure;

– increased activity of rural community members and increased interaction with local governments.

Statistics shows that development of entrepreneurship on the territory of Ukraine is quite uneven, due to natural and climatic conditions, presence of historical and cultural sites, and preservation of national original traditions.

It is worth noting that unregulated legislation and lack of legal framework in that field are the main obstacles for development of rural green tourism. The main legislative document that coordinates and regulates work in this area is the Law of Ukraine "On Personal Farming", which declares that activities, related to the management of private farms (and rural green tourism is a structural element of the latter), does not refer to business.

A positive factor in development of the Ukrainian agritourism market is that it is built in a decentralized manner, i.e. with little or no involvement of central structures. It enables development of that type of business, taking into account the needs and problems of rural population.

In addition, a rather high level of rural unemployment makes a positive effect, stimulating establishment and development of rural tourism in Ukraine (49 % of the total number of registered unemployed in 2018), which forces the population to solve their own employment problems independently by developing that type of tourism.