SYSTEM AND MECHANISM TO MANAGE COMPETITIVENESS OF FARMING ENTERPRISES

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Visnyk LNAU: Economics of AIC 2021 №28: 5-10

SYSTEM AND MECHANISM TO MANAGE COMPETITIVENESS OF FARMING ENTERPRISES

Hnatyshyn L., Doctor of Economics
ORCID ID: 0000-0003-4425-0514
Velykyi R., PhD student
ORCID ID: 0000-0002-1000-9995
Lviv National Agrarian University

https://doi.org/10.31734/economics2021.28.005

Annotation

The article outlines theoretical fundamentals of the management of competitiveness and development of the scientific and practical approaches to phasing in the mechanism of competitiveness managing in the environment of farming enterprises. The authors study specific aspects of the competitive fight of farming enterprises at the market of agricultural products. The work presents the authors’ interpretation of the notions of «competitiveness of farming enterprises» and «management of the competitiveness of farming enterprises».

It is substantiated that the goal of management of a farming enterprise’s competitiveness is to secure conditions for its successful operation in the competitive environment and creation of competitive advantages over the other agricultural enterprises under any economic, political, social and other changes in the environment. Fulfilment of each task needs appropriate resources, first financial ones, as well as appointment of the responsible people. It is determined that in the context of achieving the strategic goals of a farming enterprise, management of its competitiveness should be considered both as a result of its operation activity, and as a system category, which manifests the process of activities of the farming enterprise in terms of its strategic goals.

The research gives characteristics of a complex of factors, which are used for competitiveness evaluation from the position of the process approach. In the system of factors, the context of that process approach is fulfilled in the integrity of managerial functions at each of the stages of the competitiveness maintenance. It expects creation and support of an adequate level of competitive advantages, as well as specification of a set of strategic, current and operative measures on management of the farming enterprises’ competitiveness.

The modeled chain of the mechanism of management of the farming enterprise’s competitiveness will provide the opportunity to forecast the level of future competitiveness, to control efficiency of managerial decisions, to perform the correcting actions based on the analyzed information and consideration of the supporting factors.

Key words

farming enterprises, competitiveness, management of competitiveness, factors, mechanism, system

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