Characteristics and trends in the tourism and recreation sphere development in Ukraine

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Visnyk LNAU: Economics of AIC 2020 №27: 153-160

Characteristics and trends in the tourism and recreation sphere development in Ukraine

Aliieva A., post-graduate student
Lesya Ukrainka Eastern European National University

https://doi.org/10.31734/economics2020.27.153

Annotation

It is substantiated that tourist and recreational activities are economically profitable and have a significant socio-economic effect. The reasons for the positive dynamics of the tourist and recreational services market and the growing demand for them have been identified.

The contribution of direct revenues from the tourism and recreation sector to the GDP of Ukraine and European countries is highlighted in the article. Prerequisites for the tourism and recreation sphere development in Ukraine are revealed. The conditions and systemic problems of the tourist and recreational services market development within the national market are investigated. Tourist flows in Ukraine and tourist and recreational attractiveness are analysed. The rapid development of outbound tourism in the recent years, the negative dynamics of tourism and recreation has been identified. The reasons of the situation include labour emigration, insufficient promotion of tourist and recreational products of Ukraine at the world market, low level of services and relatively high prices for tourist and recreational services. This weakens the level of indigenous interest in them.

The regional features of the tourist and recreational sphere development are revealed. The analysis of the tourist and recreational industry development on the basic kinds, particularly business tourism; religious tourism; medical and health tourism; ethnic tourism; sports tourism; adventure (extreme) tourism; educational tourism; scientific tourism; “green tourism” (rural, agricultural tourism); ecological tourism (ecotourism); marine tourism; urban tourism, etc. is carried out. The basic strategic priorities of their development are determined. The expediency of introduction of the modern business models for sustainable development of the tourist and recreational sphere in Ukraine is substantiated.

Key words

tourism, recreation, tourist and recreational sphere, tourist and recreational attractiveness, sustainable development, strategic priorities, tourist and recreational cluster

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